The Creative Edge: Why Prompting AI is More Art than Science
James Holmberg’s “Forever” exhibit, Minneapolis Institute of Art
When most people think of learning AI tools like ChatGPT or Microsoft Copilot, they expect something highly technical—learning which buttons to press or which features to activate. While those elements are important, they miss a crucial point:
AI is only as effective as the questions you ask.
At Model Mind AI, we view prompting as a creative process, not just a technical task. Our courses encourage learners to think beyond their routines, ask thoughtful, imaginative questions, and use AI strategically. This creative-first approach is driven by James Holmberg, Model Mind AI’s Chief Prompt Engineer.
James’s background is anything but conventional for the AI field. With a career spanning advertising, design, and conceptual art, James brings a unique perspective to AI training. His artistic works have been featured in galleries across the country, including two solo shows at the Minneapolis Institute of Art (MIA).
James Holmberg, Descend, oil paint and mirror, 2014
In one memorable exhibit, James removed a section of the gallery wall itself and clamped the pieces together into a sculptural object. This deconstruction of space challenged traditional ideas of art and forced viewers to rethink the boundaries of the gallery environment.
This same boundary-pushing mindset is what makes James’s approach to AI and prompting so distinct. He doesn’t see prompting as a rigid formula but as an opportunity for creative problem-solving. His influence helps students, professionals, and academics rethink their assumptions about AI and discover its deeper potential. According to James,
“If you aren’t creative in asking questions, you’ll never find the answers you’re looking for. The answer is always there—it just becomes a puzzle you have to solve.”
At Model Mind AI, this philosophy guides everything we do. We don’t just teach tools; we help learners expand their thinking, challenge conventions, and explore new possibilities through better prompts.
Invest in your professional growth with Model Mind’s AI Launch Pad
Our multi-course program provides in-depth training on how to maximize Generative AI platforms like ChatGPT and Copilot for your team. Led by expert instructors, the course covers prompting best practices and hands-on integration strategies tailored to your professional needs.